About Us

Our Story

Founded in 2016, Island Lily Boutique was born from a love of fashion, family, and the effortless charm of summers spent on Seven Mile Island.

What began as a dream of opening a boutique of our own has grown into a thoughtfully curated shopping destination in the heart of Avalon, New Jersey.

At Island Lily, we believe great style should feel as effortless as a day at the shore. Our collections bring together timeless wardrobe staples, contemporary designers, beautiful accessories, and little luxuries for everyday living — all selected with an appreciation for quality, individuality, and understated elegance.

Rooted in family and inspired by the place we call home, Island Lily is more than just a boutique. It’s a place to discover something special, find a new favorite, and feel right at home.

With love from Avalon,

Island Lily Boutique